MERCHANDISING
Global IP-based CJ ENM
Licensing and Merchandising Business
As the holder of popular domestic IPs and the master agent for overseas IPs,
we enhance IP Lifetime Value (LTV) through diverse content and character merchandising businesses, enriching the lifestyles of IP consumers.
IP LICENSING & MERCHANDISING
Merchandising business based on
popular animation characters
From the mega-hit series 'Shinbi's Haunted House', dominating over 50% of the viewership among Korean kids aged 4 to 13, to a multitude of animations and gaming IPs, we cater to diverse age groups, genders, and preferences.
ANIMATION
At the heart of proven domestic and international popularity, lies K-contents.
From the Korean film IP that won four Academy Awards' , to the world's largest K-culture festival,
Korea's TV shows are enjoyed by audiences worldwide.
K-CULTURE
The domestic licensing business of
top-notch global IPs.
We proudly work with Warner Bros. Discovery's premium contents, 'Harry Potter' and 'DC Comics',
to top-notch Japanese mystery action, 'Detective Conan', and the up-and-coming 'Paul Frank' with its new global campaign.
GLOBAL
Expanding the commercialization of a variety
of IPs to offer diverse lifestyles
